After a lot of planning, sleepless nights and an eventful setup at Olympia, Wednesday 22 June saw Lazy Flora debut at the House & Garden Festival.
Held at the famous exhibition space in the heart of London, we showcased everything that Lazy Flora has to offer, including both our indoor and outdoor plant collections.
One of the biggest reasons we chose to take part in the festival was to meet our customers, both loyal and new, face to face. It’s very easy in the beginning when you start an online business from your kitchen table, to get lost behind a computer screen. But what the festival allowed us to do is meet, greet and share our story to so many amazing people. We even gave plants out to people who dropped by the stand, so everyone could have a little Lazy Flora in their homes.
The festival itself proved the perfect opportunity for us to spot new trends across both garden and interiors, with many brands blurring the line between both – bringing the outside in is such a huge trend right now, as is creating an entertaining/relaxing/eating space in your outdoor space.
We loved pieces from the likes of Wallace Cotton, who offer the most amazing digital floral print bedding, and Teak Unique, who was our neighbour during the event, showcasing beautiful teak outdoor furniture and accessories. An extra special shout-out has to go to the amazing Sylvie from Big Boy Bean bags, who became an amazing on-the-spot mentor throughout the course of the show!
Foliage fabrics could be spotted on a statement armchair at Arlo & Jacob, as well as the capsule collection from The Pink House x Sofa’s & Stuff – check out the hot pink armchair with leaf print piping!
Here are some of our favourite snaps from the day, from the talented brands surrounding us, to the clever way to show was curated. A highlight has to be the blossom tree.
A fabulous Lazy Flora lemon tree - always a showstopper! :-)
Did you manage to get down for the House & Garden Festival? If you didn’t but you’re still interested in discovering more about Lazy Flora, we’ve just launched special offer for 10% off your first box. Just enter 10PETALS at the checkout. Enjoy!