How do I care for my Neoregelia?

Neoregelia

Neoregelia is indigenous to the Amazon Rainforest. As a plant company, we care deeply about the natural environment and can't bear to stand by and do nothing while we're hearing so many reports about the Amazon burning. All profits from sale of the Neoregelia will go directly to the WWF's The Amazon is Burning emergency appeal.

Native habitat 
Native to South American rainforests, especially Brasil, Chile and Peru.

Light and position in the home 
Bright, indirect sunlight provide the best environment for this plant, and will bring out the colour of the foliage best.

Flowers and foliage 
The incredible colouring of the foliage of this plant are the main attraction, but it does also produce tiny blue/violet flowers in the very centre of the plant.

Watering 
Watering is absolutely key to the successful care of this plant within the home. It is a rainforest plant that grows on other plants or in the ground, and gains its moisture through the 'urn' in the centre and through the foliage. 
The roots of the plant are generally used for anchoring the plant to different surfaces in the rainforest, rather than absorbing water. 

 You should only water this plant in the very centre, and not around the roots. Aim to keep the 'urn' at the centre of the plant about 1/4 full of water at all times during the summer months, but in winter you should allow it to dry out, or the plant may start to rot. It's also a good idea to empty out any old water from the urn every 2-3 months to prevent a buildup of bacteria.

If you live in a hard water area, you might discover you also need to use purified or distilled water to keep this plant happy.


Temperature 
The ideal growing temperature is 18-28 degrees Celcius, so if you are comfortable in your home, this plant probably will be too.

Pets
Neoregelia is non-toxic to cats and dogs.

Did you know?
Neoregelia is a type of Bromeliad. As such, the parent plant will eventually produce 'pup' plants off the main body of the plant. You can transplant these pups as the parent plant will eventually die. This is just a natural part of the cycle that Bromeliads go through.

Why I chose this plant
The Amazon is burning. You've all read the news about the huge fires that are currently raging in the Amazon rainforest.

It breaks my heart to hear about this tragedy. It goes against everything I believe in, and to me, is a reflection of everything that is wrong with the world.
I'm tired of not being able to do anything about it. For a long time, I've been thinking of ways to make Lazy Flora more powerful, more meaningful, and more of a force for good. I told myself I had to wait to do this until the business was profitable, until I could afford to donate a portion of the profit to organizations Lazy Flora customers believed in.

But if you think of things in that way, you'll be waiting forever. The day will never come.

The Amazon rainforest is dying. We can't afford to wait any longer.

That's why we've launched a new product - the amazing Neoregelia. It's indigenous to the Amazon rainforest. All profits of this sale will go directly to the WWF The Amazon is Burning! emergency appeal.

This is a drop in the ocean, but it's a start. It isn't enough, but it's what I can do with the tools I have available, right now. I know you all care about this as much as I do.
Claire. xx