As a business owner, I always want to be bringing amazing value to Lazy Flora customers. For me, it isn't enough to sell brilliant product at an inflated price; I always like to know how our plant offerings compare with others.
From time to time, we like to do a check on this and go through the details of every single plant and plant collection we compile, and compare it to some of the biggest competitors around. And I'm proud to say that the headlines are always as follows: If you were to buy the same plant collection from Crocus or Amazon, you would pay considerably more for the same set of plants. In the table below, the price in brackets is how much more you would have to pay Crocus or Amazon than Lazy Flora.
|Amazon (various sellers)|
|8-plant collection||£45||£58.41 (+£13.41)||£109.19 (+£64.19)|
|16-plant collection||£75||£117.40 (+£40.40)||£229.60 (+£154.60)|
And here's how I worked this out. This is a link to a spreadsheet saved in Google Drive. It includes links to the prices I found on Amazon and Crocus for each plant, which were available at the time of compilation, correct at 28 May 2020.
Now there are a whole bunch of caveats that come with this comparison study, which are a bit dull for a blog post, but important to recognize. (You can skip this bit if you want and go to the pretty picture below.)
- In some cases, no direct comparison plant was available. In these instances, a benchmark has been used. The benchmark is calculated as the average price of all the other plants in the collection. Where a benchmark has been used, this has been highlighted in blue.
- In many cases, the same pot size was not available so the closest possible match was selected. This naturally leads to variations in price (sometimes higher, sometimes lower), please also take this into account.
- In some cases, it is possible to bulk-buy (e.g. I found 3 dianthus for £17.94 on Amazon), which brings the cost per plant down but increases the overall spend and therefore does not provide a completely fair comparison. Where this has happened, to be doubly fair to Amazon, we've shown the effective price for one plant, assuming you could buy just one plant from that seller, and run a separate side-by-side comparison for that as well.
- Crocus is a highly reputable plant retailer of high quality plants. Plants bought through Amazon are from a multitude of different sellers, quality of which is unknown (and may be excellent).
- Links to external sites are all current and accurate as of 28 May 2020 but may go out of date as the retailers change over their stock.
- Our own plant availability is changing very quickly at the moment - there are issues with plant availability right across Europe, which is affecting all growers and suppliers. So if you place an order with Lazy Flora, you should not necessarily expect to receive the exact set of plants that are listed in this comparison, but they will always be of comparable value and quality.
What I want you to take away from this
The purpose of this article is not to bash other retailers for being expensive, it's just to illustrate the amazing value that Lazy Flora provides. Without Crocus and Amazon, we wouldn't be here. They're both a really important part of the ecosystem that Lazy Flora also occupies.
Lazy Flora plants are every bit as good as the top garden centres out there, yet we can still beat Amazon on price, and we're a startup that is a fraction of the size. I think that's something to be extremely proud of, and I think it's a good way for you to feel confident that you're getting something really awesome from this small and mighty business.
Some notes to read if you want more depth on this comparison
How Lazy Flora works
We bring you plants of the highest quality available. Our plants are grown in laboratory-like conditions in the Netherlands, Denmark and the UK. I am confident that you won't find consistently better plants anywhere in the UK, whether online or in shops.
Lazy Flora purchases these plants at wholesale prices, parcels them up in top quality packaging, and ships them to you with the best parcel delivery services available. We pay our suppliers a fair fee for the high quality products and services we receive from them.
Quality product and quality service is what we do.
We didn't set out to be the lowest priced plant delivery company out there, but somehow we can beat even the top online retailers on value.
Why Crocus and Amazon?
I chose to compare Lazy Flora to Crocus and Amazon because they come from two opposite ends of the online gardening spectrum. Crocus is known for the quality and variety of its plants, and Amazon is very often the cheapest place to find anything online, often including plants.
Crocus.co.uk is one of the top online garden centres in the UK. They have built an amazing ecommerce empire, and are miles ahead of most of their competition. The plants and products they sell are generally excellent quality, and whenever I've had a problem with an order from them in the past, their customer service has been personable and reliable.
Amazon only started listing plants for sale about two years ago. For a long time, plants were banned from the site, along with most food items, because they are perishables they were considered too difficult to reliably ship (and, to be fair, they had a good point: shipping plants is really hard).
All the plants on their marketplace are from independent retailers, so you have to be very careful when selecting a seller to be sure that you are confident that you will receive a high quality product, and a level of customer service that you are happy with.
A note on brick-and-mortar garden centres
Lazy Flora never set out to compete with in-person garden centres, although we may inadvertently be doing so at this point. I set up Lazy Flora because I couldn't regularly get to high quality out-of-town garden centres, and when I did, I found it overwhelming. I never knew which plants to choose or which plants would suit my outdoor space.
I also felt that garden centres were really geared towards very experienced or committed gardeners, and people with large outdoor spaces. To me, it seemed that there was a huge swathe of the population who were being missed out, and for whom gardening and plants were much less accessible.
I wanted there to be something that was more friendly and approachable for people who were just getting into gardening, who were gardening in small spaces, and who wanted an easy way in to a hobby that would fit in with their busy lives. Lazy Flora was set up to cater for these people.
If you like what you've read...
Why not give one of our outdoor plant collections a try? Follow the links below for more information on our best-selling outdoor plant collections.
Lazy Flora Founder.