Since launching subscriptions in January 2018, we've very quickly become the UK's top garden plant subscription business, and one of the top indoor plant subscription businesses too.
In the six months November 2018-April 2019:
- Revenue growth has increased on average +60% month-on-month
- Subscriber growth has increased at an average of +40% month-on-month
We have now reached a point where we know what we have to do to grow the business, but we need bigger warehouse, more staff, and a bigger marketing budget in order to be able to do it.
The timing is perfect to grow the business: the gardening industry is booming, and the UK subscription box industry is set to reach £1bn by 2022 (an increase of 72% from 2017). Lazy Flora is right at the intersection of these two trends, so we feel we're well positioned to fill a market need and maximise the opportunity. And people seem to like what we do so far.
We are SEIS and EIS eligible, and have received Advance Assurance for both from HMRC.
If you would like to stay informed about our fundraising opportunity, sign up to our mailing list now and we'll make sure you're the first to know when we're opening the doors, and all the details as we get closer to launch.
If you aren't already familiar with what we do, you might want to check out: